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Five Tips to Communicating Feedback

Using these 5 communication tips will help any coach. As a coach, being a good communicator is very important. It actually makes your players more comfortable, helps them develop, and can create a positive culture. Of course, poor communication can do the opposite. For youth sports athletes, it makes the world of difference when you can communicate clearly and effectively.

The best way to communicate is to use the sandwich method. The coach provides two positive and specific points of feedback—think of these as the bread. Be specific and talk about something good you thought the player did in a game or practice. The third item—this is the meat—is something constructive that you feel the player can do better. Again, be specific. This method—good/needs work/good—balances out the number of positive messages to the constructive ones. Most players only remember the “bad” things or constructive criticism. As a coach, you want them to feel comfortable, know what they do well and what they need to work on. There are always more ways to develop, and athletes who want to improve should welcome feedback.

Five Tips

1. Be Clear: A player should know exactly what you are saying. And in the days of COVID-19, it has been hard to coach with a mask on, so taking that extra time to be clear in communication is important.

2. Be Specific: Don’t say, good game; be specific about why they had a good game.

3. Be Visual: Some players are visual learners. Giving verbal feedback may work well for some players. Still, visual feedback using a whiteboard and actual demos are good ways to communicate what you want the player to do to make a change. Even verbal learners can appreciate visual feedback.

4. Be Sandwich Like: Communicate 2 positives and 1 constructive piece of feedback. This helps the player know that they are good at certain tactics and need to tweak others.

5. Be Positive: There are ways to be positive and make your player feel empowered. When someone feels empowered, it helps them grow.

By giving specific and consistent feedback in a timely manner, your players will be able to act on feedback more easily.

Tools to Help You Communicate At Practice

When coaching at practice, there are 3 ways to communicate to players. You can verbally tell them, specifically pull them to the side and provide feedback. You can show them by using a small whiteboard and drawing what you want them to do. And you can show them by demonstrating both what to do and what not to do. Everyone learns differently, so implementing different ways to communicate is helpful.

Using Technology

At iSport360 (, a youth sports platform, we have many ways to give feedback when you aren’t there in person. This type of communication creates a bond between coach, team, and player. Imagine after you leave a game and remember that you wanted to tell Suzie how well she did. You can wait until the next practice or just message her on the app. And imagine when you leave and you thought, Suzie did these things really well, but if she tweaks this move, she will be even more powerful on the field. Then you can send Suzie a video to show her what you want her to see and do before the next practice. That continuity and communication is important and helps the player as they go about their day. They know where to focus energy before the next game.

By giving specific and consistent feedback in a timely manner, your players will be able to act on the feedback more efficiently. This will empower them to want to get better. It provides ownership to the athlete and will help them grow.

Ian Goldberg

Ian Goldberg is a sports dad, coach, and Founder of iSport360. His SportsTech Company helped over 100,000 youth sport coaches, parents, and kids keep their teams connected, active, and strong….through the COVID-19 lockdown.